This study examines preferences for cattle traits using mixed logit and latent class models. Choice experiment data from a 2013 mail survey of 1,052 U.S. grass-fed beef producers were used. Preliminary results indicate that producers prefer lower-priced, heavy, black, and easy-to-handle feeders...

Adoption decisions and profitability of advanced breeding technologies are analyzed for U.S. dairy farms. The bivariate probit with selection model is used. Results show that specialized, younger, more educated farmers with longer planning horizons are more likely to adopt the technologies, with...

Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the...