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New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study
Salimi Torkamani, Mehdi - 2014
Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …
Persistent link: https://www.econbiz.de/10013056112
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R&D cooperation for non-technological innovations
Pippel, Gunnar - In: Economics of innovation and new technology 23 (2014) 7/8, pp. 611-630
Persistent link: https://www.econbiz.de/10010437819
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Klub der Partnerunternehmen der Universität : Relationship-Marketing für die Hochschule
Walger, Gerd; Neise, Ralf - 2000
Persistent link: https://www.econbiz.de/10001484863
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Hochschulmarketing : Unterstützung des Wissenstransfers und des Personalmarketing in der Region
Zdrowomyslaw, Norbert - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 436-451). 1996
Persistent link: https://www.econbiz.de/10001293789
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Technologiemarketing für Großforschungseinrichtungen
Weger, Christoph - 1996
Persistent link: https://www.econbiz.de/10001294611
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Technologieorientierte Unternehmensgründungen
Trost, Ralf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001621101
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Marketing science's lack of managerial relevance : is design science research the answer?
Halstrick, Benedikt; Henseler, Jörg; Schmidt, Holger - In: Forum Markenforschung 2023 : Tagungsband der Konferenz …, (pp. 99-109). 2025
Persistent link: https://www.econbiz.de/10015191897
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Project Manager/Customer Interface
Colley, John L. - 2009
Persistent link: https://www.econbiz.de/10013158745
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A multidisciplinary project integrating marketing research, art and Spanish language for social sciences
Cuadrado-García, Manuel; Ruiz-Molina, María-Eugenia; … - In: Cases on innovations in educational marketing : …, (pp. 135-148). 2011
Persistent link: https://www.econbiz.de/10009406215
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Die Bildungsmärkte von Singapur, Hongkong und Taiwan : Herausforderungen und Chancen für deutsche Hochschulen
Hase-Bergen, Stefan (contributor) - 2012
Persistent link: https://www.econbiz.de/10010212092