Harrison, Robert L.; Reilly, Timothy M. - In: Qualitative Market Research: An International Journal 14 (2011) 1, pp. 7-26
Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals....
