The marketing discipline is repeatedly criticized for overreliance on a small set of quantitative methods which has the potential to delimit the scope of inquiries and introduce inherent method bias that undermines the trustworthiness of findings. The purpose of this research is to investigate...

In the logistics literature, it is stated that research results are produced almost entirely within a positivistic paradigm. As a consequence, there is only one school in logistics research, and it is based on the positivistic approach. It also means that the research questions are derived from...

Purpose – This paper aims to examine the use of a qualitative data analysis technique, the documentary method, in the development of knowledge in logistics. The value of the method is illustrated through an example of its application in a study of in‐store logistics processes at six leading...

Purpose – The purpose of this paper is to describe and analyse a methodology for studying the practice of logistics and supply chain management (SCM), namely the mystery methodology. Design/methodology/approach – Many SCM and logistics researchers share methodological presuppositions...

Purpose – Development of theory remains an essential step in the evolution of supply chain management as an integrative business discipline. Supply chain research often involves phenomena possessing complex behavioral dimensions at both the individual and organizational levels. Such complexity...