Purpose – During the past year, the authors have built a framework for a suite of metrics that senior managers can customize to track and promote innovation success in their companies. Design/methodology/approach – Senior executives can use the suite of metrics to assess their company's...

Purpose – This case aims to look at a small start‐up car maker called Loremo, Inc. in Marl, Germany, that hopes to thrive by challenging resource constraints with bold innovation. Design/methodology/approach – The authors found Loremo as part of their five‐year long study looking at how...