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From receiving to achieving : The role of relationship and dependence for nonprofit organisations in corporate partnerships

Lefroy, Kathryn; Tsarenko, Yelena - In: European Journal of Marketing 47 (2013) 10, pp. 1641-1666

Purpose – The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and organisational objectives, accounting for mediation effects of dependence and relationship. This goal is investigated...

Persistent link: https://www.econbiz.de/10014723932

From receiving to achieving : the role of relationship and dependence for nonprofit organisations in corporate partnerships

Lefroy, Kathryn; Tsarenko, Yelena - In: European journal of marketing : EJM 47 (2013) 10, pp. 1641-1666

Persistent link: https://www.econbiz.de/10010201729

When and why do social resources influence employee advocacy? : the role of personal investment and perceived recognition

Tsarenko, Yelena; Leo, Cheryl; Tse, Herman H. M. - In: Journal of business research : JBR 82 (2018), pp. 260-268

Persistent link: https://www.econbiz.de/10011771893