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Relational resources in interorganizational exchange : the effects of trade equity and brand equity
Davis, Donna F.; Mentzer, John T. - In: Journal of retailing 84 (2008) 4, pp. 435-448
Persistent link: https://www.econbiz.de/10003794948
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
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Systematic reflection as a learning opportunity
Brasel, S. Adam - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
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Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879