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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Market segmentation
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Marktsegmentierung
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Schweiz
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Switzerland
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Branche
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Brand image
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Competitive advantage
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Designation of origin
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Economic sector
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Erfolgsfaktor
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Herkunftsbezeichnung
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Markenimage
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Resource-based view
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Ressourcenmanagement
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Sausen, Karsten
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Development of a resource-based model of market segmentation
Sausen, Karsten
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2006
Persistent link: https://www.econbiz.de/10003313465
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