Narrow search
Showing 1 - 10 of 11
Cover Image
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
Cover Image
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
Cover Image
Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
Cover Image
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
Cover Image
Systematic reflection as a learning opportunity
Brasel, S. Adam - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
Cover Image
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
Cover Image
Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
Cover Image
Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
Cover Image
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Cover Image
Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287