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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Innovationsmanagement
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Marketing theory
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ECONIS (ZBW)
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Relational, interactive service innovation : building branding competence
Halliday, Sue Vaux
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003986195
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2
Core competencies for diversifying : case study of a small business
Trott, Paul
;
Maddocks, Tom
;
Wheeler, Colin
- In:
Strategic change : SC ; briefings in entrepreneurial finance
18
(
2009
)
1/2
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833304
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3
Uncovering the reciprocal complementarity between product and process innovation
Hullova, Dusana
;
Trott, Paul
;
Simms, Chris
- In:
Research policy : policy, management and economic …
45
(
2016
)
5
,
pp. 929-940
Persistent link: https://www.econbiz.de/10011598686
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