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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Consumer behaviour
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Brand
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Markenartikel
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aesthetics
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color
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Advertising
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Agency
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Animation
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Betriebsgröße
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Beziehungsmarketing
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Bibliometrics
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Brasel, S. Adam
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Hunt, Shelby D.
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Campbell, Colin
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Schlegelmilch, Bodo B.
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
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