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Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas; McGrath, Helen - In: Industrial marketing management : the international … 70 (2018), pp. 128-140
Persistent link: https://www.econbiz.de/10011863811
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A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas - In: Industrial marketing management : the international … 80 (2019), pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Journal of business research : JBR 158 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
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Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor; O'Toole, Thomas; McGrath, Helen - In: Journal of business research : JBR 145 (2022), pp. 171-187
Persistent link: https://www.econbiz.de/10013197891