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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
China
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Firm performance
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Feng, Hui
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Morgan, Neil A.
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Rego, Lopo L.
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Wang, Yonggui
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer relationship management capabilities : measurement, antecedents and consequences
Wang, Yonggui
;
Feng, Hui
- In:
Management decision : MD
50
(
2012
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10009531394
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Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
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3
Marketing capabilities and Shelby D. Hunt : contributions, current state, and the future
Morgan, Neil A.
;
Feng, Hui
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10015194110
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