Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10003970565
The field of analysis of the paper is the destination and its management and marketing. Particularly, the specific focus is on some strategic factors of destination marketing with reference to quality, identity, image and brand as a leverage for promotion and, above all, for destination...
Persistent link: https://www.econbiz.de/10014042244
In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...
Persistent link: https://www.econbiz.de/10010232733
Persistent link: https://www.econbiz.de/10009566576
Persistent link: https://www.econbiz.de/10011853806
The paper is a theoretical paper, focused on the analysis of the intangible and cognitive content of inter-firm relationships, according to knowledge-based view (Kought and Zander, 1992; Foss, 1993, 1996; Nonaka, 1994; Grant, 1996; Teece, 1998). In particular, the issue is examined taking into account two main...
Persistent link: https://www.econbiz.de/10014163897