Despite advances in retail point-of-sale (POS) data sharing, retailers’ suppliers struggle to effectively use POS data to improve their fulfillment planning processes. The challenge lies in predicting retailer orders. We present evidence that retail echelon inventory processes translate into a...

Purpose – The purpose of this paper is to adopt and contribute to the further development of the relational view by examining the drivers of retailer-supplier collaboration and its effect on the performance of both the retailer and the supplier. Design/methodology/approach – The paper draws...