This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies

Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- From dome to dome : exploring cultural...