The study of consumer payment choice at the point of sale involves a classification of payment methods such as cash, credit cards, debit cards, prepaid cards, paper checks, and electronic payments withdrawn from consumers' bank accounts. I describe alternative methods for studying consumer...

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special...