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This chapter explores the implications of dominant retailers for marketing channels – the system through which manufacturers distribute their products to consumers. The emergence of a few dominant retailers has altered the way in which members of the marketing channel make decisions. The...
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Is there is a connection between the emergence of the warehouse clubs and Americans' unparalleled consumption levels? Since emerging in 1983, warehouse club growth has outpaced that of traditional grocery stores. Individual consumption in the US has grown concurrently. Using standard principles...
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This chapter evaluates the impact of sharing information on wholesale and retail pricing incentives as well as on the distribution of economic rents. We consider a model in which the manufacturer distributes its product to one or more retailers. Each firm receives a private signal as an estimate...
Persistent link: https://www.econbiz.de/10014035966
We study the effects of retailer in-store media on distribution channel relationships. With modern communication technology, retailers can open in-store media (ISM) in their stores and allow manufacturers to advertise in-store. We show that ISM has an important role in coordinating a...
Persistent link: https://www.econbiz.de/10014212856