Similar Search Results

Cross-channel integration : is it valued by customers?

Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 21 (2011) 5, pp. 501-511

Persistent link: https://www.econbiz.de/10009492161

Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: The international review of retail, distribution and … 23 (2013) 5, pp. 571-581

Persistent link: https://www.econbiz.de/10010222147

(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing

Schramm-Klein, Hanna; Wagner, Gerhard; Neus, Florian; … - 2014

Persistent link: https://www.econbiz.de/10010373910

Retailing in Portugal : background, developments and challenges

Wagner, Gerhard; Kunze, Kim-Kathrin; Welzel, Markus; … - In: European retail research 27 (2013) 1, pp. 95-125

Persistent link: https://www.econbiz.de/10010348462

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing

Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; … - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 75-91

Persistent link: https://www.econbiz.de/10011566849

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270

Persistent link: https://www.econbiz.de/10012156755

Reducing COVID-19 infection risks in retail stores through mobile payments : investigating the determinants of in-store proximity m-payment usage

Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank; … - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 23-36

Persistent link: https://www.econbiz.de/10012600953

Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers

Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414

Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...

Persistent link: https://www.econbiz.de/10014491681