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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Modeling retail phenomena : editorial

Kopalle, Praveen K. - In: Journal of retailing 86 (2010) 2, pp. 117-124

Persistent link: https://www.econbiz.de/10003988219

Special issue: Modeling retail phenomena

Kopalle, Praveen K. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003988218

Retailing: market and firm level

Kumar, V. - 2012

Persistent link: https://www.econbiz.de/10010204939

Empirical generalizations in retailing

Kamakura, Wagner A.; Kopalle, Praveen K.; Lehmann, Donald R. - In: Journal of retailing 90 (2014) 2, pp. 121-124

Persistent link: https://www.econbiz.de/10010401619

The role of big data and predictive analytics in retailing

Bradlow, Eric T.; Gangwar, Manish; Kopalle, Praveen K.; … - In: Journal of retailing 93 (2017) 1, pp. 79-95

Persistent link: https://www.econbiz.de/10011704696

How artificial intelligence will affect the future of retailing

Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41

Persistent link: https://www.econbiz.de/10012514568

The role of machine learning analytics and metrics in retailing research

Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675

Persistent link: https://www.econbiz.de/10013270706

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

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