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Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P. - In: Australasian marketing journal 23 (2015) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
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Retail employee guardianship behaviour : a phenomenological investigation
Potdar, Balkrushna; Garry, Tony; McNeill, Lisa S.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012238332
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Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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Using atmospheric elements in service retailing : understanding the bar environment
Grayson, Rollo A. S.; McNeill, Lisa S. - In: The journal of services marketing 23 (2009) 7, pp. 517-527
Persistent link: https://www.econbiz.de/10009525703