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The psychology of category design : how product groupings influence consumer decision making

Poynor, Cait; Diehl, Kristin - In: MSI reports : working paper series (2007) 1, pp. 51-71

Persistent link: https://www.econbiz.de/10003605779

Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions

Diehl, Kristin; Herpen, Erica van; Lamberton, Cait - In: Journal of retailing 91 (2015) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010500773

Organizing Products with Complements versus Substitutes : Effects on Store Preferences as a Function of Effort and Assortment Perceptions

Diehl, Kristin - 2015

Retailers often organize at least part of their assortment by displaying complementary products from different product categories together (e.g., a pair of pants with a shirt) rather than grouping items by product type (e.g., a pair of pants with other pants). However, little is known about how...

Persistent link: https://www.econbiz.de/10013028441