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~subject:"Retail trade"
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Retail trade
Consumer behaviour
199
Konsumentenverhalten
199
Theorie
69
Theory
69
Einzelhandel
56
Marketing management
49
Marketingmanagement
49
Internet marketing
37
Online-Marketing
37
Advertising effects
36
Brand
36
Markenartikel
36
Werbewirkung
36
Advertising
35
Werbung
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Online retailing
33
Online-Handel
33
USA
33
United States
33
E-commerce
31
Electronic Commerce
31
Preismanagement
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Pricing strategy
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Brand management
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Markenführung
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Social Web
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Social web
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Beziehungsmarketing
25
Marketing
25
Relationship marketing
25
Market research
24
Distribution channel
20
Vertriebsweg
20
Experiment
19
Einzelhandelspreis
18
Product quality
18
Produktqualität
18
Retail price
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English
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Chintagunta, Pradeep K.
15
Pauwels, Koen
14
Kopalle, Praveen K.
9
Ratchford, Brian Thomas
9
Biswas, Dipayan
6
Gauri, Dinesh Kumar
5
Rossi, Federico
5
Ailawadi, Kusum L.
3
Jindal, Pranav
3
Neslin, Scott A.
3
Ratchford, Brian T.
3
Zhu, Ting
3
Bhatnagar, Amit
2
Dhar, Sanjay
2
Dhar, Sanjay K.
2
Jindal, Rupinder P.
2
Kamakura, Wagner A.
2
Kim, Yewon
2
Lehmann, Donald R.
2
Namin, Aidin
2
Pan, Xing
2
Pandey, Aashish
2
Pareek, Bhuvanesh
2
Shankar, Venkatesh
2
Steenkamp, Jan-Benedict E. M.
2
Sun, Baohong
2
Sun, Yacheng
2
Swaminathan, Vanitha
2
Szocs, Courtney
2
Venkataraman, Sriram
2
Arroyo, Christian Camilo
1
Assaf, A. Georges
1
Barros, Carlos Pestana
1
Bendle, Neil T.
1
Bezawada, Ram
1
Bonfrer, Andre
1
Bonfrer, André
1
Bradlow, Eric T.
1
Brüggemann, Philipp
1
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Journal of retailing
21
Marketing science
7
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Chicago Booth Research Paper
1
Journal of business research : JBR
1
Journal of interactive marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
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Legends in marketing
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Review of industrial organization : RIO
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Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
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2
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
3
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
4
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
5
Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young
;
Noble, Stephanie M.
;
Biswas, Dipayan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
Saved in:
6
Special issue: sensory aspects of retailing
Biswas, Dipayan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012154077
Saved in:
7
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
8
Special issue: Modeling retail phenomena
Kopalle, Praveen K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003988218
Saved in:
9
Modeling retail phenomena : editorial
Kopalle, Praveen K.
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10003988219
Saved in:
10
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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