In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be used to shield consumers loyal to the national brand...

In recent years, online retailers (e-tailers) have started allowing manufacturers direct access to their customers while charging a fee for providing this access, a format commonly referred to as agency selling. In this paper, we use a stylized theoretical model to answer a key question that...

In recent decades, organized retailing has transformed the retailing landscape in emerging economies, where unorganized retailing has traditionally been dominant. In this paper, we build a theoretical model of unorganized and organized retailing in emerging economies by carefully modeling key...

As a consequence of differences in positioning strategies, retail outlets for grocery products often differ in their "marketing environment" - that is, in the configuration of price, product, and promotional stimuli to which consumers are exposed in the store. The in-store marketing environment...

The authors examine incumbent retailers' reactions to a Wal-Mart entry and the impact of these reactions on the retailers' sales. They compile a unique dataset which represents a natural experiment consisting of incumbent supermarket, drug, and mass stores in the vicinity of seven Wal-Mart...