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This paper presents a set of panel data to study the diffusion of retail checkout barcode scanning in ten European countries over the period 1981-1996. Estimates from a standard diffusion model suggest that countries differ most in the long-run diffusion level of barcode scanning and less in...
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Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall business excellence from the marketing perspectives.Design/methodology/approach – A two stage methodological approach was developed. The first involved a basic framework for...
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