The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

Using survey data ( n = 205) obtained from retail managers and executives of national retail chain store companies, we identified three leadership styles that were based on Quinn’s theoretical model of competing leadership roles. Three leadership clusters, labeled loner/internal‐focused,...