'Incredible India' has been established as a brand by government initiative, which can be used as a marketing tool to promote the Indian authenticity of their products. At the same time, India tops A T Kearney's list of emerging markets for global retailers for the last two years.'Who drives...

The 2nd fastest growing economy in the world, the 3rd largest economy in terms of GDP in the next 5 years, India tops A T Kearney's list of emerging markets for global retailers. India also tops the annual list of most attractive countries for international retail expansion, according to A.T....