Narrow search
Showing 1 - 3 of 3
Cover Image
Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
Cover Image
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Cover Image
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621