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The advance in e-commerce has provided firms more options when designing their channel structures. The rise of "beyond profit" managerial doctrine has also added complexity to channel design. Extending the literature in distribution channels that focuses on for-profit firms, this paper develops...
Persistent link: https://www.econbiz.de/10014343681
The development of e-commerce has greatly facilitated the practice that suppliers encroach upon the retail realm of downstream retailers through direct channels (e.g., online stores). The literature in this area has investigated profit-maximizing firms, but the role of other organizational...
Persistent link: https://www.econbiz.de/10013245943
Persistent link: https://www.econbiz.de/10009299452
Problem definition: We study how a manufacturer shall manage the retail channel in the presence of a direct channel and strategic customers. We consider two periods, in which the manufacturer can sell through a single retailer or two different retailers in sequence with static or dynamic...
Persistent link: https://www.econbiz.de/10012849646
We investigate the impacts of a retailer's store brand entry on a national-brand manufacturer's sales decisions and firm's profitability. Under symmetric information, the manufacturer always responds by lowering the wholesale price and sales quantity and suffers when the retailer's store brand...
Persistent link: https://www.econbiz.de/10014086296