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Customer segmentation based on store equity : what explains customer store preference?

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561

Persistent link: https://www.econbiz.de/10011771417

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

The role of shopping mission in retail customer segmentation

Sokol, Ondřej; Holý, Vladimír - In: International journal of market research 63 (2021) 4, pp. 454-470

Persistent link: https://www.econbiz.de/10012593924

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

Retail store loyalty : a comparison of two customer segments

Yavas, Ugur; Babakus, Emin - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 477-492

Persistent link: https://www.econbiz.de/10009521982

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

Segmentation of retail customers based on cluster analysis in building successful CRM

Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228

Persistent link: https://www.econbiz.de/10011636722

A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

Searching offline and buying online : an analysis of showrooming forms and segments

Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012132239

The age of intelligent retailing : personalized offers in travel for a segment of ONE

Vinod, B. - In: Journal of revenue and pricing management 20 (2021) 4, pp. 473-479

Persistent link: https://www.econbiz.de/10012601039