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Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or retailer brands, quality of retailer brands and visibility of retailer brands - affect consumer intention to shop at stores.Design/methodology/approach - A conjoint analysis is...
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selling of milk. That time there was high demand for milk in Bombay. Private traders and middlemen controlled the marketing … and distribution system for the milk. This system leads to exploitation of poor and illiterates’ farmers by the private …
Persistent link: https://www.econbiz.de/10013248929
selling of milk. That time there was high demand for milk in Bombay. Private traders and middlemen controlled the marketing … and distribution system for the milk. This system leads to exploitation of poor and illiterates' farmers by the private …
Persistent link: https://www.econbiz.de/10012834777
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