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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014

Gázquez-Abad, Juan Carlos - 2014

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Persistent link: https://www.econbiz.de/10014020711

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Profiling the flyer-prone consumer

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 966-975

Persistent link: https://www.econbiz.de/10010437702

Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

Advances in national brand and private label marketing : fourth international conference, 2017

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2017

Persistent link: https://www.econbiz.de/10011664011

Special section articles on National Brand & Private Label Marketing International Conference, 2014

Martínez-López, Francisco J. (ed.); Brown, James (ed.); … - International Conference on National Brand & Private … - 2017

Persistent link: https://www.econbiz.de/10011629463

Advances in national brand and private label marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2019

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10012049368

Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021

Martínez-López, Francisco J. (ed.); … - 2021 - 1st ed. 2021.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

Persistent link: https://www.econbiz.de/10012519912