Yim Yiu, Chung; Xu, Sherry Y.S. - In: European Journal of Marketing 46 (2012) 3/4, pp. 524-541
Purpose – The purpose of this paper is to develop a novel tenant mix model for shopping malls based on an analogy from ecological theories. Design/methodology/approach – This study empirically investigates the tenant species‐area relationship and tenant species‐abundance distribution in...