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Entertainment in retailing : challenges and opportunities in the TV game console industry
Tsai, Pei-Hsuan; Chen, Chih-Jou - In: Journal of retailing and consumer services 60 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502727
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Partnerships that go places : how to successfully market products from vendor partners at retail stores from the vendors' perspective
Tsai, Pei-Hsuan; Tang, Jia-Wei; Chen, Chih-Jou - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209521