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Advancing research on loyalty programs : a future research agenda

Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10011339370

How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements

Wierich, Ralf; Zielke, Stephan - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 699-721

Persistent link: https://www.econbiz.de/10010371625

Price customization and within-chain data do not mix!

Niraj, Rakesh; Siddarth, S. - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 360-379

Persistent link: https://www.econbiz.de/10010344072

The influence of relationship marketing investments on customer gratitude in retailing

Huang, Min-Hsin - In: Journal of business research : JBR 68 (2015) 6, pp. 1318-1323

Persistent link: https://www.econbiz.de/10010530660

Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains

Hornibrook, Sue; May, Claire; Fearne, Andrew P. - In: Business strategy and the environment 24 (2015) 4, pp. 266-276

Persistent link: https://www.econbiz.de/10011343624

Influence of loyalty programmes on satisfaction and retail store loyalty

Deepa, S.; Chitramani, P. - In: International journal of electronic marketing and … 6 (2014) 2, pp. 89-111

Persistent link: https://www.econbiz.de/10011347648

Market positioning using cross-reward effects in a coalition loyalty program

Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017

While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...

Persistent link: https://www.econbiz.de/10012106127

How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

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One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476

Persistent link: https://www.econbiz.de/10012793434