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Retail trade
Verbraucherverhalten
4
Wörterbuch
4
Consumer behaviour
3
Konsumentenverhalten
3
Market research
3
Marktforschung
3
Einzelhandel
2
Einzelhandelsbetrieb
2
Handel
2
Marketing
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Marketing management
2
Marketingmanagement
2
Scanning
2
Advertising
1
Attraktivität
1
Auswahlwahrscheinlickeit
1
Bottom-up
1
Consumer goods marketing
1
Dauerhafte Konsumgüter
1
Deutschland
1
Durable goods
1
Erfolgsfaktor
1
FMCG
1
Fluency-Theorie
1
Food
1
Food packaging
1
Forecast
1
Foren
1
Funnelmodell
1
Germany
1
Handelsbetrieb
1
Handelsmarketing
1
Härtegrad
1
Indikatorenmodell
1
Innovation
1
Kommunikationspolitik
1
Konsistenz
1
Konstruktvalidität
1
Konsumgütermarketing
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German
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Heidel, Bernhard
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Beiträge zur betriebswirtschaftlichen Forschung
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
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Fast Moving Consumer Goods und Durables im Einzelhandlesmarketing
Heidel, Bernhard
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 419-438)
.
2007
Persistent link: https://www.econbiz.de/10003468250
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Scannerdaten im Einzelhandelsmarketing
Heidel, Bernhard
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1990
Persistent link: https://www.econbiz.de/10013340923
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