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How does the adoption of digital payment technologies influence unorganized retailers' performance? : an investigation in an emerging market
Adhikary, Anirban; Diatha, Krishna Sundar; Borah, … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 882-902
Persistent link: https://www.econbiz.de/10012614773
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
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Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
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Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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Channel intermediaries and manufacturer performance : an exploratory investigation in an emerging market
Sharma, Amalesh; Cosguner, Koray; Sharma, Tarun K.; … - In: Journal of retailing 97 (2021) 4, pp. 639-657
Persistent link: https://www.econbiz.de/10013270704