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~subject:"Retail trade"
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Retail trade
Consumer behaviour
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Viral marketing
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Marketing
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Krishen, Anjala S.
3
Petrescu, Maria
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Bui, M̃y
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Becerra, Enrique
1
Fergurson, J. Ricky
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Gironda, John T.
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Korgaonkar, Pradeep
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International journal of retail & distribution management
1
Journal of advertising research
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Journal of business-to-business marketing
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Journal of consumer behaviour
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Considering technological impacts when selecting food suppliers : comparing retailers' buying behavior in the United States and Europe
Liu, Annie H.
;
Bui, M̃y
;
Leach, Mark
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009760634
Saved in:
2
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
3
Shopping orientations and patronage preferences for internet auctions
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Becerra, Enrique
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 352-368
Persistent link: https://www.econbiz.de/10010384616
Saved in:
4
Novel retail technologies and marketing analytics : editorial
Petrescu, Maria
;
Krishen, Anjala S.
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 69-71
Persistent link: https://www.econbiz.de/10011951062
Saved in:
5
Exploring AI technology and consumer behavior in retail interactions
Petrescu, Maria
;
Krishen, Anjala S.
;
Gironda, John T.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 3132-3151
Persistent link: https://www.econbiz.de/10015117040
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