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Multiple online channels allow a retailer to cover a wider range of situational purchase settings but also expose it to a more complex spectrum of consumer purchase behavior. Compared with the conventional desktop computer-based Web channel, the mobile-based application channel enables retailers...
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One common view about consumers’ ability to do showrooming is that it hurts a physical retailer’s profit because it drives demand from the physical retailer to other e-retailers. Our study shows that such a view holds true when the supplier does not respond to consumers’ ability to do...
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Two commonly used pricing models in the supplier-retailer setting are the agency pricing model and the wholesale pricing model. In the agency pricing model, the supplier sets the price, whereas in the wholesale pricing model, the price is set by the retailer. In this paper, we focus on the...
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