Marketing mix is a powerful tool that enables the marketers to concentrate on specific marketing tasks specialization wise (4Ps) and allocate the resources like money, time, and efforts to these tasks to be successful in marketing of products. On the other hand, retailing is the task of selling...

Indian government recently opened gates for global retailers by increasing FDI from 26 percent to 51 percent in both single branded and multi branded retailing. Some of the global retail giants like Wal-Mart already started their operations with joint ventures with Indian corporates whereas...

Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. Retailing does activities by organizing availability of products and services on a relatively large scale and supplying them to customers on a relatively small scale....

The primary aim of this empirical research is to analyze the perception of customers towards after sales services of retailers selling consumer electronic products. In this study, 300 retail customers purchasing consumer electronics are purposively selected to know their perception towards after...

The aim of the study is to find out the impact of store layout design on customer shopping experience. If there is any impact found, what are the store layout design characteristics that provide good shopping experience to the customers? What are the store layout design characteristics that are...

The value chain concept addresses various problems being faced by the fisheries sector and its stakeholders. Value chain management enables the policy makers to analyze and assess the marine fisheries sector in a better way and can make the sector more promising and contribute to the development...

Salesforce are the people who are highly responsible for the inflow of revenues in any organization, and the retail sector is not an exception. The study of sales-force engagement in retail outlets would enable the retailers to understand how they can attain better business performance and...