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Persistent link: https://www.econbiz.de/10014328636
Problem definition: Although the analytical literature has extensively studied distribution channels, the empirical evidence on the values of omnichannel distribution is limited, especially for the omnichannel used by manufacturing companies to fulfill retail orders. I empirically evaluate the...
Persistent link: https://www.econbiz.de/10014259961
Disputes between retailers and manufacturers often result in the retailer delisting the manufacturer’s products, which dramatically alters competition in the retail market. When rival products are temporarily delisted, the products remaining on retail shelves are expected to gain sales due to...
Persistent link: https://www.econbiz.de/10014255996
Do personalized offerings enabled by big data only bring economic benefits to firms but not to consumers? In this paper, we seek to address this question by examining a particular category of personalized offerings provided by algorithmic product recommendation systems. While the economic value...
Persistent link: https://www.econbiz.de/10012392741