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Yahyavi, Dawood; Taleizadeh, Ata Allah; Thaichon, Park - In: Operational research : an international journal 24 (2024) 4, pp. 1-36

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Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Journal of retailing and consumer services 38 (2017), pp. 34-43

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Moudrý, Dann Vít; Thaichon, Park - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

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Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

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Zhang, Yunen; Shao, Wei; Quach, Sara; Thaichon, Park; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-26

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Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

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Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114

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