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Retail trade
Consumer behaviour
45
Konsumentenverhalten
42
Relationship marketing
31
Beziehungsmarketing
30
Social Web
22
Social web
22
Customer satisfaction
12
Service quality
12
Virtual reality
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Online retailing
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Online-Handel
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Internet marketing
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Kundenzufriedenheit
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Narrative Methode
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Online-Marketing
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Customer service
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E-commerce
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Einzelhandel
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Electronic Commerce
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Vertriebsweg
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Virales Marketing
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Cognition
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Business-to-business marketing
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Dienstleistungsqualität
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Emotion
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Kundenservice
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Netherlands
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Ruyter, Ko de
8
Chylinski, Mathew
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Heller, Jonas
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Keeling, Debbie I.
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Mahr, Dominik
3
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2
Gangstad, Elizabeth
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Warrington, Patricia T.
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Donaldson, Jeff
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Eisend, Martin
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Journal of retailing
4
Contemporary research in e-branding
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Multi-channel retailing and customer satisfaction : implications for E-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003950305
Saved in:
2
Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Contemporary research in e-branding
,
(pp. 280-291)
.
2009
Persistent link: https://www.econbiz.de/10003778273
Saved in:
3
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
4
When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
Saved in:
5
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
8
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
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