India has witnessed tremendous changes in its social, economical and technological front during the last few years, which have increased the level of competition among all enterprises. In such a scenario, a close relationship between customers and suppliers has enhanced the possibility of...

India has been placed at first position in the category of countries with the best opportunity for investment in the Retail Sector by a survey of A.T. Kearney's 2005 on Global Retail Development. The increasing disposable incomes among the Indian middle class and increasing young population have...