By definition, the key objective of an organized investor is to commit capital with an expectation of financial returns within a specified period. This definition neither explicitly nor implicitly indicates the moral ways through which such financial returns are to be expected. Thus, the...

It is evident that among more than 250 Retail start-ups in India, only a few have created a true retailer image in their employees, investors, competitors, and consumer’s minds. Furthermore, the retailing business model adopted by a majority of them which is widely known as Digital or...

Purpose: To build an applied strategic model which is suitable for brick-and-mortar (B&M) retailing in India to achieve sustainable and organic profit.Design/Methodology/Approach: Pragmatism research philosophical paradigm; Abductive research approach; Multi-method choice and longitudinal time...

A majority of brick-and-mortar (B&M) retailers in India have adapted firm-level and output-driven measures to evaluate their overall retailing performance. This output-driven measures approach is distracting them from focussing on input variables and efficiency that is inevitably imperative if...

A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to evaluate their overall retailing performance in addition to not apportioning the central office expenses incurred merely to run stores on to store's profit and loss account. This...

Though consumer communication and orientation is a collective responsibility of all the departments/functions across the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the deliverable of a single department/function that is widely...

In brick-and-mortar retailing, sales personnel play the most important and complex role whereby they are the ones who are connected to consumers directly on a real-time basis. Besides, to this complexity retailers in India find it difficult to recruit well-trained sales personnel who is an...

The complex nature of baby care retailing both from supply side and demand side owing to sheer vast number of unique products / brands / categories the retailer mandatorily need to offer in their stores as part of the product assortment, added with limitation in terms of opportunity available...

Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in premium locations, (c) it is easier to attract consumers if the store is located in malls, (d)...

In brick-and-mortar retailing, sales personnel play the most important and complex role whereby they are the ones who are connected to consumers directly on a real-time basis. It is observed that majority of bricks-and-mortar retailers in India assume; (a) store size, (b) average monthly store...