Showing 1 - 9 of 9
Determining the “right” product price is one of the most dazzling challenges of modern retailing. Although the price as a marketing instrument has enormous infl uence on consumer decisions and corporate profits, those responsible for effective pricing and profitable price management continue...
Persistent link: https://www.econbiz.de/10012909573
We provide a novel theory of harm for resale price maintenance (RPM). In a model with two manufacturers and two retailers, we show that RPM facilitates manufacturer collusion when retailers have alternatives to selling a manufacturer's product. Because of the alternatives, manufacturers can only...
Persistent link: https://www.econbiz.de/10014394250
Improving retailers' incentives for service is a prominent efficiency defense for resale price maintenance (RPM). We investigate the incentives of symmetric manufacturers to use RPM when selling products through common retailers who provide services such as pre-sale advice. We show that the...
Persistent link: https://www.econbiz.de/10009153816
We investigate the incentives of manufacturers to use resale price maintenance (RPM) when selling products through common retailers. In our model retailers provide product specific pre-sales services. If the competitive retail margins are low, each manufacturer fixes a minimum price to induce...
Persistent link: https://www.econbiz.de/10009529697
Persistent link: https://www.econbiz.de/10011665479
We provide a theory of how RPM facilitate upstream cartels absent any information asymmetries using a model with manufacturer and retailer competition. Because retailers have an effective outside option to each manufacturer’s contract, the manufacturers can only ensure contract acceptance by...
Persistent link: https://www.econbiz.de/10012201242
We provide a theory of how RPM facilitate upstream cartels absent any information asymmetries using a model with manufacturer and retailer competition. Because retailers have an effective outside option to each manufacturer's contract, the manufacturers can only ensure contract acceptance by...
Persistent link: https://www.econbiz.de/10012438202
Persistent link: https://www.econbiz.de/10015121108
We investigate the incentives of manufacturers to use resale price maintenance (RPM) when selling products through common retailers. In our model retailers provide product specific pre-sales services. If the competitive retail margins are low, each manufacturer fixes a minimum price to induce...
Persistent link: https://www.econbiz.de/10014170438