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Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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In-store marketing : a strategic perspective
Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
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Special issue: Retailing in Asia
Fam, Kim-Shyan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009572935
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Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim-Shyan; Yang, Zhilin; Brito, Pedro Quelhas - In: Advertising and communication : proceedings 4th …, (pp. 168-173). 2005
Persistent link: https://www.econbiz.de/10003353796
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Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
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Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012304013