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Retail trade
Preismanagement
23
Pricing strategy
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Theorie
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Theory
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15
Germany
15
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13
Konsumentenverhalten
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9
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Markenartikel
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Dienstleistung
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Luxury goods
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Online retailing
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Preispolitik
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Strategic management
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Strategisches Management
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Bibliometrics
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Bibliometrie
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Brand image
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Brand management
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Luxusgüter
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Markenimage
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Online-Handel
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Preisdifferenzierung
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Services
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Dienstleistungssektor
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Distribution channel
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Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Price discrimination
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Faßnacht, Martin
9
Kluge, Philipp Nikolaus
2
Königsfeld, Jerome Alexander
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Huchzermeier, Arnd
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Klose, Sonja
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Königsfeld, Jerome A.
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International journal of retail & distribution management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Wertschöpfung im Handel
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ECONIS (ZBW)
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1
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
2
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
3
Dienstleistungen im Einzelhandel : Angebot und Management
Faßnacht, Martin
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10001480456
Saved in:
4
Wertschöpfung im Handel durch Preismanagement
Faßnacht, Martin
;
Königsfeld, Jerome Alexander
- In:
Wertschöpfung im Handel
,
(pp. 62-83)
.
2014
Persistent link: https://www.econbiz.de/10010257721
Saved in:
5
Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009735618
Saved in:
6
Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine
;
Faßnacht, Martin
;
Klose, Sonja
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
Saved in:
7
Consumer response to online/offline price differentiation
Faßnacht, Martin
;
Unterhuber, Sebastian
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
Saved in:
8
Sales promotion management in retailing : tasks, benchmarks, and future trends
Faßnacht, Martin
;
Königsfeld, Jerome A.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
3
,
pp. 68-77
Persistent link: https://www.econbiz.de/10011296817
Saved in:
9
Digitization and the retail landscape : 10 theses
Faßnacht, Martin
;
Schmitz, Anna-Karina
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
5
,
pp. 10-17
Persistent link: https://www.econbiz.de/10011802326
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