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Retail trade
Brand management
13
Markenführung
13
Lieferantenmanagement
12
Supplier relationship management
12
Brand
8
Brand image
8
Markenartikel
8
Markenimage
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B-to-B-Marketing
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Business-to-business marketing
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Consumer behaviour
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Brands
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Business-to-Business-Marketing
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Konsumentenverhalten
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Beziehungsmarketing
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Consumer goods industry
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Distribution channel
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Einzelhandel
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Konsumgüterindustrie
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Relationship marketing
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Vertriebsweg
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Aufsatzsammlung
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Betriebliche Wertschöpfung
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Business services
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Food retailing
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Handelsmarke
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Internet marketing
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Lebensmitteleinzelhandel
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Lieferkette
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Neuseeland
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New Zealand
2
Online-Marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
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Social Web
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Social web
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Store brand
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Supply chain
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Unternehmensdienstleistung
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Glynn, Mark S.
3
Brodie, Roderick J.
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Motion, Judy
1
Widjaja, Tiza
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European journal of marketing : EJM
1
Marketing theory
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
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2
Integrating brand, retailer and end-customer perspectives
Glynn, Mark S.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
Saved in:
3
Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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