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Global retailers and logalization : "thinking locally and acting globally"
Kim, Pielah; Lee, Jung Eun; Stoel, Leslie - In: The international review of retail, distribution and … 27 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011853913
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Designing loyalty programs that matter to customers
Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
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Using brand alliances with artists to expand retail brand personality
Kim, Pielah; Vaidyanathan, Rajiv; Chang, Hua; Stoel, Leslie - In: Journal of business research : JBR 85 (2018), pp. 424-433
Persistent link: https://www.econbiz.de/10011815595